Process loop for social listening that informs marketing, innovation, product development, service, and brand enhancement, including competitor monitoring.Governance model applied for all activity showing commercial benefits and ROI, with workflows integrated with existing technology.Dynamic building of audience pools for intelligent targeting and retargeting, measurably lowering CPA.Sophisticated customer experience using social mapped through marketing funnel and loyalty loop.Dynamic calendar and measurement dashboard in place, with processes established for agile content additions, driven by tactical insight and social data.An intelligent, data-driven paid approach with clearly defined roles. Fully-integrated content, social and performance marketing live across all relevant digital channels.This includes appropriate training in how to use social with the necessary budget, resources and tools, working with a centralised social team. Social steering committee in place to ensure social activity is integrated and maximised across teams and departments.Scalable hub-and-spoke operating model.Social driving measurable business results (i.e.That’s the key to finding and leveraging the nexus between your audience’s wants, needs and behaviour, as well as what your brand wants to talk about, and typically ‘sell’. Secondly, you need to understand how everyday people are using social media. The million-dollar question is: What’s the secret to social domination? Ask our resident social guru Nicola Swankie, and she’ll tell you it has two essential elements.įirstly, you need a razor-sharp strategy that enables you to leverage technology to drive down costs, optimise your performance marketing and deliver sustainable commercial returns. The missing element is an embedded, sophisticated social media marketing strategy and operating model that drives real business outcomes and efficiencies. For a lot of brands, their social media strategy looks good on the surface, but when we dig under the hood, we see siloed workflows, and too much energy spent grappling with tactics and new channels. In a perfect world, social media should be your most cost-effective channel to understand audiences, attract new customers, provide smart customer service and nurture loyalty.īut too often it just isn’t given the opportunity to be successful. And this challenge is exacerbated if you haven’t benchmarked your social media maturity to develop a blueprint to focus your energy. De-influencing (n.): the practice of discouraging people from buying particular products, or of encouraging people to reduce their consumption of material goods, esp.The ever-evolving nature of social media can make it an abstruse beast for brands to master their marketing strategy in a way that fuels sustainable commercial outcomes.
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